Your B2B customers don't buy from a B2C store
Your sales rep sent them a spreadsheet with their negotiated prices, terms and exclusive products. A generic online store asks for a card and shows the public price. They close the tab.
The problem
Selling B2B through a B2C store doesn't work
Your business customers need different rules: negotiated prices, credit, multiple users and exclusive products. A standard online store doesn't cater for that.
Every customer has their own price list, discount and limit
Bronze customers pay list price, Silver customers get 10% off, Gold customers have a negotiated 22% discount with volume tiers. Without a system to manage it, everything is manual and error-prone.
Paying upfront isn't an option for them
Your B2B customers buy on 30/60/90-day terms with an agreed credit line. You need to check available credit before accepting the order and reconcile when payment is due.
A single store doesn't fit your model
You sell to trade customers under one brand and to consumers under another. Or you have catalogs per country. A single store with several storefronts (multi-store) cuts costs without losing each brand’s identity.
What a B2B customer expects
5 things a B2B customer needs that a B2C customer doesn't
When you sell to other businesses, your platform isn't competing with Amazon: it's competing with spreadsheets and your sales rep's phone calls. To replace that relationship, your online store has to offer the same as a one-to-one negotiation — or more.
Per-customer credit lines with automatic checks
Multiple users per company (purchasing, accounting, management)
Personalized catalog with exclusive products
Negotiated prices, volume pricing, special terms
One-click reorders and favorites lists
Invoices and delivery notes available for instant download
Industries
Industries already selling B2B online
Every industry has its own rules and quirks. We adapt the platform to the way your business works, not the other way round.
Industrial supplies
Huge catalogs of technical SKUs with customer-specific terms, express shipping and multi-warehouse stock.
Food and foodservice (HoReCa)
Recurring orders, batches with expiry dates, minimum order quantities per product, custom delivery routes.
Stationery and office supplies
Favorites lists per company, scheduled monthly orders, quotes downloadable as PDF.
Wholesale distribution
Tiered volume pricing, product-mix discounts, integration with supplier catalogs.
B2B portal in action
Same product, different customers
This is how each customer sees the catalog when they log in: the same product with their price list, payment terms and rules. All managed from your ERP.
Box of 12 · Industrial demo product
REF-1024 · In stock: 480 units
Public catalog: standard price list
What each customer sees when they log in
Three customers, three price lists. No spreadsheets, no phone calls, no errors.
Bronze
New or low-volume customer
List price
- Public catalog
- Payment upfront
- No free shipping
Silver
Repeat customer
−10%
- Preferential price list
- 30-day payment terms
- Shipping as per your account terms
Gold
Strategic customer
−22%
- Negotiated prices
- 60–90-day payment terms
- Exclusive products + dedicated sales rep
Key features
Everything your B2B customers expect to find
These are the features that set a real B2B portal apart from a generic online store with discount codes.
Customer-specific pricing
Price lists, discounts and specific terms per company or group. Synced with your ERP — if they change there, they change in the store.
Multiple users per company
Purchasing, accounting and management, each with their own role. Order approvals when an order exceeds the authorized limit.
Payment on credit terms
Credit line check before the order is accepted. Payment recorded on the due date, with bank reconciliation.
Multi-store on one foundation
Several stores (by brand, country or segment) sharing the same catalog, stock and admin panel. You save on development and operations.
Recurring orders
Customers repeat last month's order in one click. Favorites lists and automatic scheduled orders.
Catalog with exclusive products
Each customer only sees the products you decide. Restricted launches, channel exclusives or private-label products.
How we do it
How we launch your B2B portal
A phased process designed not to disrupt your operations. We start with a real pilot before the final platform switchover.
01
Catalog audit
We review your SKUs, product families, attributes and stock levels to bring everything into the store in good order.
02
Price list setup
We map your customer price lists, volume discounts and payment terms exactly as you handle them today.
03
ERP integration
We connect catalog, stock, orders and invoicing both ways with your current business management system.
04
Customer pilot
We launch to a small group of real customers, gather feedback and fine-tune before opening up to everyone else.
05
Launch
Final platform switchover, training for your team and hands-on support during the first weeks live.
FAQ
Common questions about B2B ecommerce
Which platform do you build B2B stores on?
It depends on the case. WooCommerce with B2B extensions for mid-sized stores; PrestaShop with its B2B module; Shopify Plus for high volumes; or custom development when none of them is a perfect fit.
How much does a B2B online store cost?
It depends on your customer price lists, purchasing flows and integrations with your ERP. We choose the platform with you and give you a fixed-price proposal.
Does it integrate with my ERP?
That's the first thing we do. Price lists, customers, stock, orders and invoicing synced both ways with your ERP (Dolibarr, Odoo, Sage, Holded, SAP Business One or whatever you use).
What about credit lines? How are they checked?
We check the customer's available credit with your ERP in real time. If there's no credit left, the order is blocked or sent for manual approval, according to your rules.
Is a multi-store setup hard to maintain?
Not if it's well designed. One shared database, one admin panel and different designs per brand or country. Far more efficient than running separate stores.
What about intra-EU VAT and exports?
Yes. The platform recognizes the customer type (domestic, intra-EU with a VIES-validated VAT number, or export) and automatically applies the correct VAT on the invoice.
Ready to sell B2B the way your customers expect?
Request a free assessment and we'll show you what your B2B portal could look like, with price lists, credit and multi-store. No obligation.