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Client area

Sales automation and CRM

More opportunities worked, fewer spreadsheets

HubSpot Salesforce Pipedrive Zoho Custom

Sales automation built around your CRM: we set it up and automate it so customer data is always up to date, leads don’t go cold and your reps spend their time selling, not on admin.

Pipeline impact

What changes when you automate your CRM

Results we see in SME and mid-market sales teams after implementing and automating their CRM with us.

<5 min

average response time to a new lead

+32%

lead → opportunity conversion after automation

−40%

hours spent on admin tasks in the CRM

100%

opportunities with documented follow-up

Pipeline leaks

Where revenue slips away every month

If your sales team uses a CRM but it isn’t automated, you’re most likely losing revenue at one of these points.

01

Leads that go cold within 24 hours

A form submitted on Friday at 18:00 isn’t seen by anyone until Monday. The chance of a sale drops sharply with every hour without contact.

02

A CRM full of untouched opportunities

Hundreds of deals abandoned in mid-pipeline stages. Without automatic reminders, reps only work on whatever is most urgent.

03

Outdated customer data

The same customer with 3 different records. Duplicate companies, contacts with old email addresses. Every email you send is a shot in the dark.

04

Sales reporting built on Excel

Every Monday someone spends 2 hours pulling pipeline, forecasts and conversion into a spreadsheet. And by the time it’s ready, it’s already out of date.

Your pipeline, live

Every opportunity in the right stage

See your pipeline as a kanban board. Opportunities move forward on their own based on behavior, scoring and rules we define with you.

Lead

47

Acme Logística

Form · Web

€ 4.200

Distribuidora Norte

LinkedIn Ads

€ 8.900

Conservas Mediterráneo

Referral

€ 12.000

Qualified

18

Industrias Cervera

Score 78 · BANT ok

€ 18.500

TextilGroup S.L.

Demo booked

€ 22.300

Bodegas Olivar

Score 84

€ 9.700

Proposal

9

Metalúrgicas SUR

Proposal sent

€ 34.800

Constructora Aledo

Client review

€ 41.200

Cárnicas del Segura

Awaiting sign-off

€ 15.600

Negotiation

4

Frutas y Hortalizas RM

Closing this week

€ 28.400

Logística Levante

Final review

€ 52.000

Calzados Marfilo

Price negotiation

€ 17.900

Won

2

Aceitunas del Sur

Signed · 12 Jun

€ 24.500

Cerámicas Lorca

Signed · 18 Jun

€ 31.800

Total pipeline €412,000 30-day forecast €128,500 Overall conversion 24%
What we automate

From first contact to close, with no manual work

We configure the pieces that free your sales team from CRM admin and speed up the sales cycle.

Capture

Multichannel lead capture

Website, ads, LinkedIn, events, calls — every source flows into the CRM with its origin recorded and clean attribution.

Scoring

Automatic lead qualification

Lead scoring by industry, company size, website behavior and email engagement, so your team prioritizes the leads with the most potential.

Assignment

Smart assignment

Round-robin by territory, specialty or sales rep workload. Every lead reaches the right owner in seconds.

Nurturing

Sequences and nurturing

Emails, calls and messages on automatic cadences until the deal closes or is marked “not interested”. Nobody falls through the cracks.

Closing

Quoting and closing

Automatic quote generation from the CRM with templates, e-signature and team alerts the moment a deal closes.

Reporting

Live reporting

Pipeline, conversion, forecast and rep-by-rep comparisons, updated to the second. No more spreadsheet Mondays.

Lead-to-Cash

From first click to payment, in a single flow

This is the chain we automate end to end. Every step is logged, measured and connected to the next.

01

Capture

Forms, ads, calls and events — everything enters the CRM with its source, UTM and clean data.

02

Qualify

Automatic scoring, data enrichment and assignment to the right sales rep in under 5 minutes.

03

Nurture

Email sequences, call reminders and stage-specific content to keep the lead warm.

04

Close

Proposal generated from the CRM, e-signature, conversion to order and native connection with your invoicing ERP.

05

After-sales

Onboarding, upselling, NPS and automatic renewals. Customers aren’t left on their own after signing.

CRM platforms

We work with the CRM that best fits your business

We don’t sell a single platform. We look at your team, budget and volume to recommend the one that delivers the most value for every euro invested.

HubSpot

Sales Hub setup, automations, workflows, sequences and custom reporting. Ideal for mid-sized teams that want to get up and running fast.

Salesforce

Sales Cloud for mid-sized and large teams. Flows, Lightning components and custom Apex when very specific processes need to be covered.

Pipedrive

Full setup, integrations, automations and reporting for small, agile sales teams that need clarity without overhead.

Zoho CRM

Unbeatable pricing at high volumes. Customizations, Blueprints and connectors to the rest of the Zoho suite when you already use other apps.

FAQ

What clients ask us most about CRM automation

How much does it cost to automate my CRM?

The cost depends on your CRM, the processes you want to automate and the integrations required. After the assessment, we set out the configuration, automations and training in a fixed-price proposal.

Which CRMs do you work with?

HubSpot, Salesforce, Pipedrive and Zoho are the ones we use most. We also work with Dolibarr, Odoo (CRM module) and custom builds if you prefer, or if your operations don’t fit any standard tool.

How long until it’s up and running?

4–8 weeks for a first usable version. We launch in iterations: critical pieces first (lead capture, assignment, pipeline), improvements later (advanced scoring, integrations, detailed reporting).

Does it integrate with my ERP or invoicing system?

Yes. We connect the CRM to your ERP so closed deals automatically generate invoices, linked to the customer and their full history. We work with Dolibarr, Odoo, Holded, SAP and in-house systems.

What about training the sales team?

Included. Role-based sessions (sales reps, sales managers, leadership), living documentation and ongoing support during the first weeks. If the team doesn’t use it, it’s useless — so adoption is our top priority.

Do you migrate data from our old CRM or spreadsheets?

Yes. We import contacts, companies, opportunities and history from Excel, Google Sheets or another CRM. Before loading, we deduplicate, validate and enrich the data so you start with a clean database.

Get a free audit of your sales pipeline

Tell us how your sales team works today and within 48 hours we’ll send you an assessment with the 3 automations that will have the biggest impact on your revenue.